London Fashion Week

London Fashion Week - DyelogPR & PopPR

15th Feb - 19th Feb 2019 - AW19

During the build up to London Fashion Week I contacted and reached out to PR agencies and magazines that represent the designers that were taking part of this seasons fashion event. After several requests being denied I managed to get accepted via two agencies; firstly DyelogPR and PopPR both located in London. 

After email conversation I cleared up my schedule with the first agency; DyelogPR. FOH stands for: Front Of House meaning I would be shooting either a presentation show or catwalk with that certain designer. Backstage speaks for itself however, I would need to be granted a pass to get backstage which was negotiated with Fashion Scout through DyelogPR. 

Secondly, PopPR London granted me access to all the designers they represented that were taking part at both 180 Strand and Fashion Scout along with other locations that were holding these shows. I would be working as part of both their teams but also as a freelance photographer. All the content that I would create during this weekend I would have the copyright to and able to send images to all designers and various other PR agencies that attended.